Approaching

Okay, now you can go see that prospect that you have somehow pre-conditioned to know who you are. It's time to get an appointment to go tell them about your products and services. Slow down, info wizard!

An old axiom, it's true, but as valid as ever. Before anyone will buy anything you have to offer, they have to WANT it. It would be nice if they needed it too, but that's secondary. If people only bought what they need, everybody would be driving a Yugo.

And how do you find out what people want? Certainly not by whipping out your brochure. Au contraire, you listen. In fact, before you ever go to see them, you should have “pre-listened” by getting your hands on THEIR brochure, checking out their web page, Googling their company name.

Once you're in front of them, ask powerful questions that will get them conveying the kind of information that you can later use to show them how YOU can help.

Our skill set includes years of highly productive sales management. Bottom Line Marketing excels in teaching techniques that will enable you to garner critical information while building trust with your prospects. Techniques for adding value before you ask for any.

Some marketing companies consider their role fulfilled when they get you the appointment. At Bottom Line, we understand that an appointment is not a sale. That's why we stick with you through the complete marketing process.

Remember, it's not stalking if they enjoy it.