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Profiling: Who is Your Good Customer…

Have you or your staff ever uttered any of the following about your customers?

  • They are more trouble than they're worth.
  • Those people are a “pain in the __ (insert body part)”
  • We spend twice as much time on them as we do other comparable customers.
  • We will never make these guys happy.
  • The vast majority of our problems come from just a few clients.

Do not despair. While the customer may always be right, they may not always be the right customer. As you consider where to focus your marketing efforts, doesn't it make sense to first paint a clear portrait of the type of client that makes the most sense for you? THE most common mistake businesses make in developing a marketing plan is treating the entire universe of their prospects equally. Let Bottom Line Marketing help you develop tactics that will:

  • Maximize your margins
  • Minimize avoidable customer maintenance
  • Multiply the return on your marketing dollar
  • Enhance staff morale and retention
  • Extend your life expectancy

Remember, while the world may be your oyster, not every oyster bears a pearl.

CONTINUE TO IDENTIFYING

“When we seriously examined our top revenue customers, we quickly found out that in terms of labor to reward, they weren’t all the most desirable.”  Public warehousing firm.