Bottom Line Marketing

Truism 2: Any attempt to set a new marketing direction must begin with the precise identification of the starting point.

Please take 2 minutes to complete and submit the following as the essential launch point of our conversation.

Do you have a fixed marketing budget :	Yes
	No

If yes, is it a :	Fixed amount
	Percentage of revenues

Average annual marketing expenditure :	last three years
	Estimated this year
	Next year

Media used :	Newspaper	Radio
	Television	Trade Publications
	Direct Mail	Internet
	Fax	Email
	Promotional Items	Trade Shows
	Outdoor	Other

How do I measure the results of your marketing efforts :	Software package
	Management reports
	Spreadsheets
	Manual record
	Do not track
	Other
What are the sources of your business :
Repeat business	% of total business
Referrals/word of mouth	% of total
Walk ins	% of total
Advertising	% of total
Yellow pages	% of total
Outside sales	% of total
Inside sales/telemarketing	% of total
Other	% of total
Not Sure

Your Name:
Email Address:

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