MODUS OPERANDI
These are building blocks of Bottom Line Marketing's approach.
PICA
- Profiling.
- Strategic evaluation of existing customer base.
- What do your best customers look like?
- “Best” does not mean highest revenue.
- Identifying.
- Which prospects look most like your ideal customer?
- Finding them.
- Conditioning.
- Develop Strategic Marketing Plan to pre-condition targets.
- Your optimum combination of methods.
- Design, graphics, video, photography, copywriting.
- Placement schedule, media coordination.
- Networking/public relations strategies.
- Trade shows.
- Web page strategies.
- Collateral materials.
- Direct mail.
- Approaching
- Engaging targets.
- Strategies for adding value…in advance.
- What will you say?
- Effective business correspondence
- Contact scripts
- Sales training.
- Fact finding questions.
- Metrics.
- Tweaking the plan.
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