Home
How Pick a Patner Case Studies All Work Contact

MODUS OPERANDI

These are building blocks of Bottom Line Marketing's approach.

PICA

  • Profiling.
    • Strategic evaluation of existing customer base.
    • What do your best customers look like?
    • “Best” does not mean highest revenue.

Learn more >


  • Identifying.
    • Which prospects look most like your ideal customer?
    • Finding them.

Learn more >


  • Conditioning.
    • Develop Strategic Marketing Plan to pre-condition targets.
    • Your optimum combination of methods.
    • Design, graphics, video, photography, copywriting.
    • Placement schedule, media coordination.
    • Networking/public relations strategies.
    • Trade shows.
    • Web page strategies.
    • Collateral materials.
    • Direct mail.

Learn more >


  • Approaching
    • Engaging targets.
    • Strategies for adding value…in advance.
    • What will you say?
      • Effective business correspondence
      • Contact scripts
    • Sales training.
    • Fact finding questions.
    • Metrics.
    • Tweaking the plan.

Learn more >